Geofencing is not a new concept. Of course, this technology has been around for a while, but only recently have marketers been able to do so effectively. However, as the technology is always evolving and improving, marketers are now able to find clever new ways to effectively implement it in their wider advertising campaigns. To what extent is geofencing used and how effective is geofencing when it increases sales and conversions?
How Geofencing Works
In simple terms, geofencing is a form of instant location-based advertising that basically follows the following steps:
You have identified geographical distance around a real-world location, say your physical store
Set a geofence or virtual barrier around this position in each direction for the specified position.
When a device, such as a mobile phone, enters or exits, a push notification informing the user of your store’s products, or an event such as a flash sale, may occur when attempting to interact with your company.
With continuous advances in technology and marketing techniques, geofencing now goes beyond simple moment marketing, instead of identifying, building and maintaining a longer audience. The marketing factor for this approach is when people overcome a virtual barrier and enter a specific area that you set. After crossing the border, you can launch a geofenced campaign based on the statistics and data collected and target messages.
This leads us to some important questions, such as what is geofencing in marketing to improve conversions and how accurate is geofencing when implemented in a real-world context.
Advantages and limitations of geofencing
When it comes to marketing, you need to use what you find to improve the position and visibility of your brand. Especially when it comes to geofencing, there are many benefits that make it an attractive approach for companies and marketers. In addition to:
1. Small Geofence is the equivalent of targeted marketing: connecting at the local level to the individual level is key to businesses of all sizes By doing this, you can instantly and organically improve your brand image with potential customers near you. When customers recognize that your brand is in touch with their local lifestyle and community, and they see you as a faceless, casual company, their perception of you improves. By incorporating elements specific to and from a specific area, brands can create strong impressions that increase customer conversion efficiency.
2. Highly targeted, high quality content: When you broadcast the vast geographic web for your content publishing, you can immediately reduce its power. It is less likely to resonate automatically with people from different fields. However, Geofencing will promote specific and relevant content targeting a specific segment of the customer base in the same area. Ultimately, this area has the potential to create a strong brand image for your company, which adds more weight and gravity to the content you create.
3. Contact with potential customers: In today’s world, most companies sell online. This means that your brand is more likely to rely on customer orders that are far from your physical store locations. However, local customers near your stores are crucial for your brand to become a successful company. With geofencing marketing, it allows you to create strong followings based on local people that you can develop over time. This is twice as effective if you have multiple store locations where you can create and grow multiple geofences